To stop the spread of Covid-19, travel and lockdown restrictions are enforced around the globe. Due to the Covid-19 pandemic, people have less mobility and it is harder to shop in person. Shopping online became popular during the pandemic, and it’s expected to continue even after. Visit our website and learn more about brandrises.
This has led to the creation of many websites that offer ecommerce services in order to capitalise on this new trend. The growth of online businesses has outpaced the growth of brick-and-mortar stores in the last few years. Even the established businesses have had to move their business online. Some smaller companies face tough competition from online businesses, and many have unfortunately shut down.
It is because of the success that e-commerce has had, many people are now selling their products on social media, such as Facebook and Snapchat. Instagram, Tik Tok, etc. However, the most enterprising individuals are trying to expand their e-commerce business beyond the platform of social media. It’s important to have an ecommerce site before you can start your ecommerce business.
Luckily, building an ecommerce website follows a very structured procedure. Even though a developer will usually be responsible for this, you can also build a website to promote your business online if have the relevant knowledge.
You can build an online store in 8 simple steps:
1. Select the right product niche to sell in your shop
If you have searched on the Internet you will find many ecommerce sites that offer a range of products. Many websites sell the same products and services but some specialize in a certain line, like apparel, accessories for pets, clothing, travel packages, and shoes. Other ecommerce sites sell a variety of items such as mobile phones, cameras, appliances, household products, sporting goods and health care items, books, laptops, etc. This is similar to hypermarkets where almost everything can be found.
To begin with, you need to choose the kind of niche that will be your focus or services to offer on your site. To make your choice, it is important to research the local market demand for products related to the niche you’re interested in or high-demand services. Remember that customers prefer buying products or services locally, whether they are online or off. A local vendor will usually have easy payment methods and offer faster delivery. They can also replace defective products faster if they are wrong.
2. Select your business model
Decide on the business model which best meets your requirements and fits within your budget. Either sell exclusively on your own online store, like Amazon or eBay. Or, sell on marketplaces, such as Etsy. In the case of selling your products on marketplaces, you do not need to have a website. Sign up for an account on its marketplace, and you can start selling. You can choose to simultaneously sell on both platforms.
3. Select a name for the domain of your business
After you’ve decided to run an online store, and have chosen your niche, the products you want to sell, or the services you offer, you will need to purchase a domain from a web hosting provider such as GoDaddy. Namecheap. Hostgator. Be sure to check that your domain name’s link is encrypted with “https”, ensuring data safety over the internet. You should choose a domain related to your chosen product or service. You can, for instance, sell only pet products by choosing a domain such as ‘petaccessories.com.’ Or ‘petaccessories.net.’ Depending on the availability of these names. Domain names are also used as business names and must be memorable to your intended audience. The domain is your brand and allows your target audience to easily associate your business with it.
With the support of a web hosting company, you can easily host a domain.
4. You can choose an online platform
Many ecommerce platforms are available on the Internet today, including Square Online (also known as Square Online), Weebly, Big Cartel (also known as Big Cartel), Constant Contact, BigCommerce (also called BigCommerce), Wix, Shopify Squarespace and WooCommerce. Many come with free plans, and others offer free trials for a short time. You should choose the plan that suits you best. It is also important to ensure that your platform of choice can be used on mobile phones to capitalize on the worldwide growth of smartphone users. Online e-commerce platforms can help you create your website with a few easy steps.
5. How to set up your own e-commerce website
You need a suitable theme for your e-commerce site to reflect your brand. Set it up so that potential customers can have a great browsing experience, in terms of navigational ease, loading speed and other factors. You should have accurate descriptions of your services or products, along with good images and pricing. Customers can also leave star ratings and reviews on the website. Your product page should include all of this information for potential customers to view so they can make informed decisions and not be misled into purchasing. Make your web page and website attractive as this is how your customers will perceive your brand.